What kind of industry is groupon

It also launched specialized deal channels for online advertising, including GrouponLive , Groupon Getaways , and Groupon Goods. A commercial that year upset many people, and Andrew Mason made the decision to take it down. Lesson learned. Groupon continues to evolve to meet the needs of customers, small businesses , and communities.

For example, in July , nearly a third of all Groupon transactions in North America were made via mobile device. Groupon took note and rolled out an updated version of its app, increased deal inventory, and removed the waiting period so that customers can use a Groupon as soon as they buy it. That year also marked the inaugural year for GrouponWorks , a site dedicated to empowering merchants with the tools and resources they need to grow their businesses of course, the best tool is selling on Groupon.

That same year, G—Team was rebranded as Groupon Grassroots , a platform for nonprofits and social ventures to raise awareness and funds. Today, Groupon provides a great way for customers to shop local in an expansive online marketplace. And for small businesses, Groupon offers a comprehensive marketing campaign, complete with merchant solutions such as credit card processing and point-of-sale system. Change 0. Volume , Today's Range Pricing Previous Close. Today's High.

Today's Low. Shares Out MIL. Market Cap MIL. Latest Developments More. About Groupon Inc Groupon, Inc. Cooper Interim Chief Executive Officer. Key Stats 3. The company was formerly known as ThePoint. Yahoo Finance. Sign in. Sign in to view your mail. Finance Home. Currency in USD. Add to watchlist. Amounts are as of December 31, and compensation values are for the last fiscal year ending on that date.

Pay is salary, bonuses, etc. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. The company connects customers with local commerce, primarily by selling vouchers and coupons for discounts to brick-and-mortar businesses.

In this sense, Groupon generates revenue by using one of the oldest business models around: being the middleman. The company generates both product and service revenue in three categories: Local, Goods, and Travel. Groupon was launched in Nov. The company went through an IPO in , but since that time revenues have frequently been in decline as a result of increased competition and the struggle to maintain popularity with consumers. More recently, Groupon has shifted its business model away from a voucher-based approach toward a card-linking one, wherein a customer receives cash back after using a specified linked credit card to complete a purchase of a product advertised on the Groupon platform.

In its financial statements, Groupon identifies two types of income: gross billings and revenue. The gross billings number is the total income from the sale of goods and services, excluding taxes and refunds. Revenue represents the sum of transactions where Groupon acted as a marketplace minus the portion of the service or product provider.

The company also receives direct revenue from sales of merchandise inventory via its online marketplaces. For the year ending Dec. The company reported an active customer base of Groupon sells a variety of products at deep discounts, including fashion and beauty items, vacation packages, spa services, and gift certificates to bars and restaurants.